From the desire to see our customers smile
After the sudden death of the third president at a young age, his wife, Mineji Takamizawa, became the fourth president in 1953, and in order to break out of the current situation, she decided to develop "a unique ekiben that would truly please customers. He had always loved to see people's happy faces, and he believed that if he could create a bento that would please customers, it would surely sell.
He personally stood on the station platform every day and asked each passenger, "What kind of bento do you like?" I asked each passenger, "What kind of bento do you like? As a result, he came to the conclusion that customers want "warm, homey, and pleasant-looking bento boxes.
However, through review and media coverage, sales gradually began to increase, and the company was given the great honor of presenting the product to the Emperor Showa, which eventually led to nationwide recognition of the product.
Mineji Takamizawa's passion for Touge no kamameshi has been passed down from generation to generation.